Public Relations Theory, Volumen1

advertising analysis annual reports applied approach assumptions attitudes audience campaign chapter cognitive cognitive dissonance concept conflict congruence coorientation corporate communications corporate public decision decision theory departments described dissonance domain dyad Education effects emotional environment ethical evaluation example function game theory groups Grunig and Hunt hospital human identify individual influence interac interaction involvement issues Jablin Journal knowledge Marketing mass media metatheory models of public Myers-Briggs Type Indicator nication nurses objective objectivism organization organizational organizational communication organizational development outcomes paradigm perceptions person perspective persuadees persuasion players predict Press presuppositions problems psychographic public relations practitioners public relations research Public Relations Review public relations theory rela relationships relevant result rhetorical role scientific self-efficacy situations social psychology social science strategies Structural-functional theory structure suggested symbolic symbolic interactionism target theoretical theory development tional tions two-way symmetrical model understanding University utility values variables York