Twitter for Good: Change the World One Tweet at a Time
John Wiley & Sons, Aug 30, 2011 - 206 pages
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards
The official word from Twitter on how to harness the power of the platform for any cause.
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.
With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
What people are saying - Write a review
LibraryThing ReviewUser Review - Stormydawnc - LibraryThing
Good resource. Nothing earth-shattering, but some good principles to keep in mind for the future. Worth the read. Read full review
Review: Twitter for Good: Change the World One Tweet at a TimeUser Review - Lynn - Goodreads
This is a fairly good little book, written by the director of philanthropy or some such at Twitter itself. There is a bit too much self-aggrandizing in the beginning for my taste. If you are ... Read full review