Twitter Power: How to Dominate Your Market One Tweet at a TimeJohn Wiley & Sons, 2009 M03 3 - 240 páginas Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins. |
Contenido
How to Dominate Your Market One Tweet at a Time Chapter 1 An Introduction to the Social Media Landscape | 1 |
How to Dominate Your Market One Tweet at a Time Chapter 2 What Is Twitter and Why Is It So Powerful? | 22 |
How to Dominate Your Market One Tweet at a Time Chapter 3 Getting Started the Right Way on Twitter | 29 |
How to Dominate Your Market One Tweet at a Time Chapter 4 Building a Following on Twitter | 67 |
How to Dominate Your Market One Tweet at a Time Chapter 5 The Art of the Tweet | 92 |
How to Dominate Your Market One Tweet at a Time Chapter 6 The Magic of Connecting with Customers on Twitter | 121 |
How to Dominate Your Market One Tweet at a Time Chapter 7 Leveraging Twitter for Team Communication | 135 |
How to Dominate Your Market One Tweet at a Time Chapter 8 Using Twitter to Help Build Your Brand | 142 |
How to Dominate Your Market One Tweet at a Time Chapter 11 Building Powerful Solutions on Top of the Twitter Platform | 199 |
How to Dominate Your Market One Tweet at a Time Chapter 12 Play Nice | 207 |
How to Dominate Your Market One Tweet at a Time Chapter 13 Putting It All Together | 212 |
How to Dominate Your Market One Tweet at a Time Chapter 14 Power Twitterers | 222 |
How to Dominate Your Market One Tweet at a Time CONCLUSION | 227 |
How to Dominate Your Market One Tweet at a Time Directory of Twitterers | 229 |
How to Dominate Your Market One Tweet at a Time Other Books by Joel Comm | 233 |
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How to Dominate Your Market One Tweet at a Time Chapter 9 Leveraging the Power of Twitter to Drive Behavior in Your Followers | 163 |
How to Dominate Your Market One Tweet at a Time Chapter 10 Beyond Twittercom | 187 |
Otras ediciones - Ver todas
Twitter Power: How to Dominate Your Market One Tweet at a Time Joel Comm Sin vista previa disponible - 2009 |
Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time Joel Comm Sin vista previa disponible - 2015 |