Public Relations: Concepts, Practice and Critique
SAGE, 2007 M11 21 - 304 páginas
"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
"A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students."
- David McKie, Waikato Management School
"At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
- Julia Jahansoozi, University of Central Lancashire
This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
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wow....that sums up my overall feel about this book.wow. I am more appreciative of my practice of PR.Thank you.
Pretty vague and not accurate when it comes to corporate image.
Chapter Three Reputation Image and Impression Management
Chapter Four Risk Issues and Ethics
Chapter Five Public Affairs and the Public Sphere
Chapter Six Media Perspectives Critique Effects and Evaluation
Chapter Seven Health Communication and Social Marketing
Chapter Eight Public Relations and Management
Chapter Nine Organizational Communication Understanding and Researching Organizations
Chapter Ten Public Relations in Promotional Culture and in Everyday Life
Chapter Eleven Public Relations in a Globalized World
Chapter Twelve Key Thinkers and Thought in Public Relations