The Moving Text: Localization, Translation, and Distribution

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John Benjamins Publishing, 2004 - 220 páginas
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For the discourse of localization, translation is often "just a language problem". For translation theorists, localization introduces fancy words but nothing essentially new. Both views are probably right, but only to an extent. This book sets up a dialogue across those differences. Is there anything that translation theory can gain from localization? Can localization theory learn anything from the history and complexity of translation? To address those questions, both terms are placed within a more general frame, that of text transfer. Texts are distributed in time and space; localization and translation respond differently to those movements; their relative virtues are thus brought out on common ground. Anthony Pym here reviews not only key problems in translation theory, but also critical concepts such as cultural resistance, variable transaction costs, segmentation of the labour market, and the dehumanization of technical discourse. The book closes with a plea for the humanizing virtues of translation, over and above the efficiencies of localization.
 

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Contenido

Distribution can be approached through localization
25
Internationalization and differences between locales
37
Against complete localization
45
Equivalence malgré tout
51
An equivalencebased theory of translation
57
CHAPTER 4
67
Second persons
74
The discursive creation of neutral worlds
80
The tongue carries forgotten belonging
125
CHAPTER 7
133
How this concerns communication between cultures
140
Reducing transaction costs
149
The interests of intermediaries
152
CHAPTER 8
159
Professionalization and professional identity
166
The hierarchy of languages
172

CHAPTER 5
87
Quantities of translation within localization
95
Deletion and abbreviation
101
Deletion and addition
102
CHAPTER 6
111
How discourse resists distribution
118
Humanizing discourse
181
Persons
188
Explicitness
195
References
205
Subject index
215
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