Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

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John Wiley & Sons, 2010 M03 25 - 272 páginas
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

 

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Contenido

Title Page
An Introduction to the Social Media Landscape
Social Media So What? Why Social Media Really Is a Big Deal
What Is Twitter and Why Is It So Powerful?
Getting Started the Right Way on Twitter
Building a Following on Twitter
The Art of the Tweet
The Magic of Connecting with Customers on Twitter
Leveraging Twitter for Team Communication
Using Twitter to Help Build Your Brand
Leveraging the Power of Twitter to Drive Behavior in Your Followers
Quick Ways to Make Money on Twitter
ThirdParty Tools You Will Want to Know
Building Powerful Solutions on Top of the Twitter Platform
Power Twitterers
Derechos de autor

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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Joel Comm
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Términos y frases comunes

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Acerca del autor (2010)

Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times and BusinessWeek bestseller.
Visit www.joelcomm.com for more information.

Información bibliográfica

TítuloTwitter Power 2.0: How to Dominate Your Market One Tweet at a Time
AutorJoel Comm
ColaboradorAnthony Robbins
Edición2, ilustrada
EditorJohn Wiley & Sons, 2010
ISBN0470625414, 9780470625415
Largo272 páginas
  
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