Public Relations: Critical Debates and Contemporary Practice
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
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academic activists activities analysis approach argued autopoiesis behaviour beneﬁts campaigns chapter client clubs communication companies company’s concept conﬂict consultants context corporate identity corporate social responsibility critical culture debate deﬁned deﬁnition democracy difﬁcult discourse discussion documentary economic ethical evaluation example ﬁeld ﬁlm ﬁnancial ﬁnd ﬁrst focus focused football function groups Grunig ibid identiﬁed important individual industry inﬂuence institutions interest Interview issues John Grierson journalists knowledge L’Etang Leeds United literature Manchester United marketing mass media moral Nike occupation ofﬁce ofﬁcers organisations organization organization—public relationship organization’s organizational studies paradigm perspective persuasion political position PR Week problems production professional programme promotional propaganda public opinion public relations practice public relations practitioners public relations theory reﬂect rhetoric role scientiﬁc signiﬁcant society speciﬁc stakeholders strategies systems theory tourism Training session transparency understanding University of Stirling