Public Relations: Critical Debates and Contemporary PracticeJacquie L'Etang, Magda Pieczka Routledge, 2006 M02 24 - 528 páginas This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio |
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Página 3
... practice. Propaganda and the associated concepts such as ethics, rhetoric, and discourse continue to haunt public relations. For some authors, they provide the sole focus of work (Weaver, Motion, & Roper; L'Etang); others run into them ...
... practice. Propaganda and the associated concepts such as ethics, rhetoric, and discourse continue to haunt public relations. For some authors, they provide the sole focus of work (Weaver, Motion, & Roper; L'Etang); others run into them ...
Página 5
... practice in relation to propaganda. Her starting point is take an essentialist approach and to identify the problems of analysis. She gives some attention to paradigm practices to suggest that too often discipline conventions and ...
... practice in relation to propaganda. Her starting point is take an essentialist approach and to identify the problems of analysis. She gives some attention to paradigm practices to suggest that too often discipline conventions and ...
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... public relations are not helpful to the development of a sophisticated understanding and evaluation of public relations as a particular form of communicative practice which purportedly advocates for not only organisational interests but ...
... public relations are not helpful to the development of a sophisticated understanding and evaluation of public relations as a particular form of communicative practice which purportedly advocates for not only organisational interests but ...
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Critical Debates and Contemporary Practice Jacquie L'Etang, Magda Pieczka. relations is much more complex than is ... public relations and, indeed, propaganda, plays in society and our ability to pass evaluative judgement on these ...
Critical Debates and Contemporary Practice Jacquie L'Etang, Magda Pieczka. relations is much more complex than is ... public relations and, indeed, propaganda, plays in society and our ability to pass evaluative judgement on these ...
Página 9
Critical Debates and Contemporary Practice Jacquie L'Etang, Magda Pieczka. mobilization of public opinion. Indeed, early public opinion theorists, such as Harold Lasswell, Walter Lippman and the “father of public relations,” Edward ...
Critical Debates and Contemporary Practice Jacquie L'Etang, Magda Pieczka. mobilization of public opinion. Indeed, early public opinion theorists, such as Harold Lasswell, Walter Lippman and the “father of public relations,” Edward ...
Contenido
2 | |
5 | |
Histories | 109 |
New Directions | 185 |
Professionalism
and Professionalisation | 263 |
Critical Perspectives Revisited | 329 |
References | 443 |
Author Index | 485 |
Subject Index | 495 |
Otras ediciones - Ver todas
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Vista previa limitada - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
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