Public Relations: Critical Debates and Contemporary PracticeJacquie L'Etang, Magda Pieczka Routledge, 2006 M02 24 - 528 páginas This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio |
Dentro del libro
Resultados 1-5 de 72
Página v
... Evaluation: The Implications for Public Relations Julia Jahansoozi 5. Active Voices Kristin Demetrious II: HISTORIES 6. An Intellectual History of German Public Relations Heike Puchan 7. Public Relations and Democracy: A Swedish ...
... Evaluation: The Implications for Public Relations Julia Jahansoozi 5. Active Voices Kristin Demetrious II: HISTORIES 6. An Intellectual History of German Public Relations Heike Puchan 7. Public Relations and Democracy: A Swedish ...
Página 7
... evaluation of public relations as a particular form of communicative practice which purportedly advocates for not only organisational interests but also the public interest. Moreover, such dismissive labelling of public relations fails ...
... evaluation of public relations as a particular form of communicative practice which purportedly advocates for not only organisational interests but also the public interest. Moreover, such dismissive labelling of public relations fails ...
Página 44
... evaluating the social and ethical functions and effects of corporate public relations narratives can be overwhelming, beset as any such attempt is by myriad and significant other narratives in this context: of late industrial capitalism ...
... evaluating the social and ethical functions and effects of corporate public relations narratives can be overwhelming, beset as any such attempt is by myriad and significant other narratives in this context: of late industrial capitalism ...
Página 47
... evaluating public relations praxis-that process of putting oneself in the place of the other, thinking oneself outside the space of self-security and self-gratification—both in the activity of public relations as communicative and ...
... evaluating public relations praxis-that process of putting oneself in the place of the other, thinking oneself outside the space of self-security and self-gratification—both in the activity of public relations as communicative and ...
Página 52
... evaluate it. Precisely because such narratives as social responsibility documents call out to the other for their legitimacy, and because such texts represent (or stand in the place of) material or physical connection with other, they ...
... evaluate it. Precisely because such narratives as social responsibility documents call out to the other for their legitimacy, and because such texts represent (or stand in the place of) material or physical connection with other, they ...
Contenido
2 | |
5 | |
Histories | 109 |
New Directions | 185 |
Professionalism
and Professionalisation | 263 |
Critical Perspectives Revisited | 329 |
References | 443 |
Author Index | 485 |
Subject Index | 495 |
Otras ediciones - Ver todas
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Vista previa limitada - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
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academic activists activities analysis approach argued autopoiesis behaviour benefits campaigns chapter client clubs communication companies company’s concept conflict consultants context corporate identity corporate social responsibility critical culture debate defined definition democracy difficult discourse discussion documentary economic ethical evaluation example field film financial find first focus focused football function groups Grunig ibid identified important individual industry influence institutions interest Interview issues John Grierson journalists knowledge L’Etang Leeds United literature Manchester United marketing mass media moral Nike occupation office officers organisations organization organization—public relationship organization’s organizational studies paradigm perspective persuasion political position PR Week problems production professional programme promotional propaganda public opinion public relations practice public relations practitioners public relations theory reflect rhetoric role scientific significant society specific stakeholders strategies systems theory tourism Training session transparency understanding University of Stirling