Public Relations: Critical Debates and Contemporary Practice

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Jacquie L'Etang, Magda Pieczka
Routledge, 2006 M02 24 - 528 páginas
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This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
 

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Contenido

Introduction
2
I Rhetoric Ethics Propaganda and Publics
5
Histories
109
New Directions
185
Professionalism and Professionalisation
263
Critical Perspectives Revisited
329
References
443
Author Index
485
Subject Index
495
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