Public Relations: Critical Debates and Contemporary PracticeJacquie L'Etang, Magda Pieczka Routledge, 2006 M02 24 - 528 páginas This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio |
Contenido
2 | |
5 | |
Histories | 109 |
New Directions | 185 |
Professionalism
and Professionalisation | 263 |
Critical Perspectives Revisited | 329 |
References | 443 |
485 | |
495 | |
Otras ediciones - Ver todas
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Vista previa limitada - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
Términos y frases comunes
academic activists activities analysis approach argued autopoiesis behaviour benefits campaigns chapter client clubs communication companies company’s concept conflict consultants context corporate identity corporate social responsibility critical culture debate defined definition democracy difficult discourse discussion documentary economic ethical evaluation example field film financial find first focus focused football function groups Grunig ibid identified important individual industry influence institutions interest Interview issues John Grierson journalists knowledge L’Etang Leeds United literature Manchester United marketing mass media moral Nike occupation office officers organisations organization organization—public relationship organization’s organizational studies paradigm perspective persuasion political position PR Week problems production professional programme promotional propaganda public opinion public relations practice public relations practitioners public relations theory reflect rhetoric role scientific significant society specific stakeholders strategies systems theory tourism Training session transparency understanding University of Stirling