The Psychology of Persuasive Speech

accept action activity American appeal argument attention attitude audience auditors become belief better cause Chapter common conclusion conduct consideration consists course depends desire direct discussion effect emotional exist experience expression factors facts favorable feel force frequently give given human ideas illustrated important indicate individual influence instance interest interview Journal judgment kind lead less live logical means meeting mental method mind motivation nature never objective opinion organization personality persuasive speaker persuasive speech political position possible practical preparation present principles problem proposal prospect Psychology questions reason regarding relationship response salesman secure seek sense simply situation social speaking specific speech success suggestion talk technique things thinking third thought tion true University