Public Relations: Critical Debates and Contemporary PracticeJacquie L'Etang, Magda Pieczka Psychology Press, 2006 - 513 páginas This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways. The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. |
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Contenido
Introduction | 2 |
I Rhetoric Ethics Propaganda and Publics | 5 |
Histories | 109 |
New Directions | 185 |
Professionalism and Professionalisation | 263 |
Critical Perspectives Revisited | 329 |
References | 443 |
485 | |
495 | |
Otras ediciones - Ver todas
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Vista previa limitada - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
Public Relations: Critical Debates and Contemporary Practice Jacquie L'Etang,Magda Pieczka Sin vista previa disponible - 2006 |
Términos y frases comunes
academic activists activities analysis approach argued autopoiesis behaviour campaigns chapter client clubs communication companies concept consultants context corporate identity corporate social responsibility critical culture debate defined democracy democratic diplomacy discourse discussion documentary economic effective ethical evaluation example film focus focused football function groups Grunig Habermas ibid ideas identified important individual industry influence institutions interest Interview involved issues John Grierson journalists knowledge L'Etang Leeds United linked literature lobbying Manchester United marketing mass media moral Nike occupation organisations organization organization-public relationship organizational studies paradigm perspective persuasion political position potential PR Week problems production professional programme promotional propaganda public opinion public relations practice public relations practitioners public relations theory rhetoric role scientific society spin doctors stakeholders strategies systems theory tourism Training session transparency understanding University of Stirling