Public Relations: Critical Debates and Contemporary Practice
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing historical and political perspectives. Topics such as propaganda, religion, publics, expertise, transparency, and discourse are tackled in new and imaginative ways.
The book challenges conventions but also provides essential empirical detail and careful argument. Practical relevance is also present through interdisciplinary discussion of public relations problems in sport, health, science, tourism, and documentary film. This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations.
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academic activists activities analysis approach argued autopoiesis behaviour beneﬁts campaigns chapter client clubs communication companies company’s concept conﬂict consultants context corporate identity corporate social responsibility critical culture debate deﬁned deﬁnition democracy difﬁcult discourse discussion documentary economic ethical evaluation example ﬁeld ﬁlm ﬁnancial ﬁnd ﬁrst focus focused football function groups Grunig ibid identiﬁed important individual industry inﬂuence institutions interest Interview issues John Grierson journalists knowledge L’Etang Leeds United literature Manchester United marketing mass media moral Nike occupation ofﬁce ofﬁcers organisations organization organization—public relationship organization’s organizational studies paradigm perspective persuasion political position PR Week problems production professional programme promotional propaganda public opinion public relations practice public relations practitioners public relations theory reﬂect rhetoric role scientiﬁc signiﬁcant society speciﬁc stakeholders strategies systems theory tourism Training session transparency understanding University of Stirling