God's Capitalist: Asa Candler of Coca-Cola

Mercer University Press, 2002 - 312 páginas
"His sense of duty led to his support of many undertakings of the Southern Methodist Church. Advised by his brother Warren, a bishop in that denomination, Asa wrote a million-dollar check to finance the establishment of Emory University in Atlanta, where young men would be prepared for the ministry. Throughout his life, Candler made gifts and loans to encourage the well-being of his denomination, his city, and his state. At the end of his life, he had given away his entire fortune.".

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One of the best books about Southern Methodists EVER written. Candler was the Coke guy - the man who was so angry about people saying that his tonic contained cocaine! Nope, sorry, just an urban legend. Quite apart from Methodism, the book outlines the investments and alliances of Candler. His is a classic story of the happy marriage of capitalism and politics in Georgia. Dr. Kemp's writing style is lively, and she demonstrates a dry wit in some of her descriptions of the Candler family.  


Country Bey
First Citizen
This Was Asa Candler
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Página 15 - I think there is more money to be made as a druggist than as a physician," he wrote in the fall of 1872, "and I know it can be done with a great deal less trouble of soul and body." At the age of twenty-one, Candler arrived in Atlanta with his trunk on January 7, 1873. In later years, he liked to tell the story of how he came to the big city looking for work, wearing homemade clothes and carrying only...
Página 12 - ... Candler soon organized other children to do the minktrapping for him, and he established a regular Atlanta trade. On the return wagon, he purchased straight pins for resale in Villa Rica and learned a lesson he would later apply to Coca-Cola: there was good money to be made from penny and nickel sales. "Seems you couldn't make anything off pins, doesn't it? But when I went away to school, I had more than $100 saved up through the sale of mink skins and speculation in pins.
Página 26 - bury the hatchet' and to be friendly in the future — if this should meet your approval you can let me know. " Eight days later, Lucy gave birth to Charles Howard Candler, who was always known by his middle name. Asa and Lucy Candler appear to have had a genuinely happy marriage, eventually producing four boys and one girl. Howard later wrote, however, that "my Mother's patience was tried by household responsibilities...
Página 18 - When I think of those golden days amid these parched years of care and distraction," he said, "I sometimes think that once I lived in Heaven and, wandering, lost my way." In 1921, Candler plaintively wrote to Howard that "I was once counted with Atlanta's builders, Georgia's active sons — your advisor — now I am companionless, not needed nor called to any service.
Página 28 - Asa remembered his mother in a letter of condolence to a friend whose own mother had recently died: "This is... your greatest loss in life. I cannot, however, think that the loss is entire. Her influence over you will remain. When you would go wrong, her face will deter you. I do not believe a good Mother can ever die. Mine has not, though absent from the flesh since...

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Kathryn W. Kemp is assistant professor of History at Clayton College & State University. She earned her Ph.D. at Georgia State University.

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